Butt lovers, rejoice, for Sanrio will release a series of stickers and hair clips featuring the butts of popular Sanrio characters. Both types of items are available for pre-order via Tees Factory, which does not offer international shipping with its Yahoo store. No US storefronts shared listings for the accessories and decorations yet.

The stickers use a soft material that allegedly makes them fun to touch. You can get stickers for Hello Kitty, Kuromi, My Melody, Cinnamoroll, Pochacco, Pompompurin, and Hangyodon. Pompompurin is the only one who has an X to mark the character's butthole. This is a trait that’s present in Pompompurin merchandise and not the others, which is likely the reason no other mascot shares this characteristic. The stickers will cost 660 JPY ($4.60) each, and they will ship out on June 30, 2025.

The character line-up for the hair clips remains the same. Again, Pompompurin is the only one with an X marking his behind, and the hair clip also uses a soft plush-like material. Each one costs 858 JPY ($6). These hair clips are specifically for the left side of your bangs. If you part your hair to the right and you still want to use them, you can, but the design won’t look the same. The hair clips will ship out on July 30, 2025.

Here's a closer look at both the stickers and hair clips:

The above characters are all popular mascots who often appear in merchandise or collaborations. In particular, butt hole flasher Pompompurin has been enjoying his time in the spotlight this year. During the 2025 popularity poll, Pompompurin shot past perennial winner Cinnamoroll to first place in the interim results. Sanrio will announce the results of the poll on June 29, 2025. So time will tell if Pompompurin’s unique tactic will be enough to usurp Cinnamoroll.

The Sanrio butt collection for its mascots is open for pre-order via Tees Factory’s Yahoo storefront.

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Bandai Namco announced its latest entry in the Bikkura Bath Bombs series, and it’s a Sanrio My Fave Color series with toys of five characters wearing bows. While some stores will sell them individually, at the moment two of the only places selling full boxes of them are Entertainment Earth ($130.99) and Bandai ($120). This collection is immediately available.

This is a recurring series involving anime characters, stars of games, and mascots. Once you open a package and drop the bath bomb in a full tub, it will disappear and reveal a figure. Each toy is about an inch tall. 

In the case of the Sanrio My Fave Color Bikkura Bath Bombs series, there are 10 possible toys. Each one is inside a bath bomb that smells like strawberry cake. Cinnamoroll, Kuromi, My Melody, Pochacco, and Pompompurin are all available, with two variants of each one as options. The general poses for each are identical, but the facial expressions and colors of the bows they wear will be different. As an example, Pochacco is wearing a pink bow with shirt and sleeping in one and winking and wearing a teal bow and shirt in the other. A full case contains 15 random toys, so someone will likely get doubles and might not get every character.

Here are the official photos of the package and toys. Bandai Namco didn’t share any pictures of the bath bombs themselves.

There is actually another line available as well. That one features Hello Kitty, Cinnamoroll, My Melody, Pochacco, and Pompompurin, with each figure designed to be posed in a line together.

In the past, other entries in the series included toys of the shark from Jaws, characters from One Piece, and Tamagotchi hair ties.

The Sanrio My Fave Color series Bikkura Bath Bombs are available now.

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Sanrio announced a crossover collection ofmerchandise that features its mascots dressed as Chiikawa characters and vice versa. It will debut in Japan on June 13, 2025, though only applicable Sanrio+ who enter a lottery will be able to buy them initially. The company didn’t note of the items will also appear worldwide yet. 

Five Sanrio mascots and five Chiikawa characters are a part of this collection, and in each case the merchandise features all 10 represented. This means that the pairings mean we’ll see examples where Hello Kitty will constantly be dressed as Chiikawa, and likewise Chiikawa will wear a Hello Kitty outfit. Here is the official list of which characters are connected. 

• Chiikawa and Hello Kitty
• Furuhonya and My Melody
• Hachiware and Cinnamoroll
• Momonga and Kuromi
• Usagi and Pompompurin

There are four kinds of plush products in this crossover collection. Some are more traditional stuffed animals, such as the five 3,696円 (~$26) plush toys of the Chiikawa characters in removable costumes. Those can take the Sanrio outfits off. Five mascot keychains of them that don’t include removable clothes are 2,497円 (~$17). Five plush purses of the Chiikawa characters’ heads with hoods are 2,794円 (~$19). 10 hair clips are also plush and feature all 10 mascots from the crossover for 946円 (~$7) each. Also, while not plush toys, there are 10 flocked 990円 (~$7) of each character. 

There are also some bags and stickers in the collection. A set of what looks to be 17 stickers costs 550円 (~$4). There are three bag options, with one being a set of two. The cheapest is a pink eco bag that can be folded into a pouch for 1,496円 (~$10). The pair of two zippered pouches is 1,980円 (~$14). Finally, the A4-size tote bag is 2,497円 (~$17).

Here’s how all the Sanrio and Chiikawa character merchandise will look:

This crossover collection will first debut in Japan on June 13, 2025. There’s no word on a US or worldwide release yet. The Chiikawamanga and anime are available in Japan.

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Sunblink announced a returning Under the Sea Celebration event for all versions of Hello Kitty Island Adventure, as well as update 2.6 for the Apple Arcade version of the game. The aquatic event starts tomorrow on May 29, 2025. Meanwhile, 2.6 is on mobile devices now ahead of an imminent release on the Switch and PC. There is also a trailer going over the update. 

The Under the Sea Celebration in Hello Kitty Island Adventure follows the Month of Meh event. It’s another one of those activities that involves collecting a certain type of item to turn in for cosmetics. In this case, it’s Mermaid Scales. As such, getting access to the mermaid clothes so you can go underwater ahead of taking part can be wise. However, it isn’t necessary since the scale are found in the Seaside Resort beaches and the area to turn them in is in the Resort Plaza hub. The 2025 cosmetics include scuba gear, which will be shown in the trailer for the event.

As for the 2.6 update for Hello Kitty Island Adventure, it involves Big Challenges and Icy Peak. It looks like a roller coaster is about to open on the top of the mountain. However, it also seems new additions are coming to Wish Me Mell’s meadow and Usahana’s City Town sections too. New dancing options seem to be available in this update. We seem to get to go to a performance hall, once it is built, too.

You can see “The Biggest Challenge” 2.6 additions in the video below:

Hello Kitty Island Adventure is available for the Switch, PC, and iOS devices via Apple Arcade. PS4 and PS5 versions are on the way, though there's no exact release date for them yet.

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Sanrio announced on social media and its official site that there will be a Sanrio characters ANA collection of merchandise tied to five popular mascots. Six different types of items will be sold. It will only be found at Japanese airports starting on June 2, 2025, with the ANA FESTA stores often being the most common and reliable means of finding items in the collection.

First, here’s the official pieces of art released alongside the Sanrio ANA collection that shows all the characters in different uniforms employees at the airline wear. Cinnamoroll, a dog known for being able to fly, is the pilot in this set. Hello Kitty, Kuromi, and My Melody are all dressed in ANA flight attendant uniforms. Meanwhile, Hangyodon is a part of the ground crew and is wearing that one-piece uniform. 

This is how everyone will look:

As for the Sanrio ANA merchandise, we won’t get to pick up any plush of the characters in these costumes, but the planes will show up alongside mascots in the items that do appear. All of them are relatively small, making it easy to buy one or two and fit them into carry-on luggage. They’re also relatively affordable, ranging in price from 605円 (~$4) to 1,210円 (~$8). 

Here’s a full list of items in the collection:

• Acrylic keychain - 715円 (~$5)
• Memo Pad - 605円 (~$4)
• Pen (two designs available) - 715円 (~$5)
• Pouch - 1,210円 (~$8)
• Socks (five designs available) - 605円 (~$4)
• Towel (five designs available) 715円 (~$5)

And here’s a full gallery showing examples of all the items Sanrio shared with us:

These types of Hello Kitty and Sanrio promotions involving airlines and their planes isn't uncommon. For example, in 2024 the EVA Air Hello Kitty Besties Jet debuted.

All of these items will appear in Japanese airport stores like ANA FESTA starting on June 2, 2025.

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Build-a-Bear announced a new series of Sanrio plush, with stuffed animals of Cotton Candy Cinnamoroll, Cupcake Kuromi, Chocolate Chip Pochacco, and Donut Pompompurin with “sweets” themes based on desserts now available. As a note, one of them is an online-exclusive. You can only get the dressed and undressed versions of Pompompurin through the website. The other three are in-stores and online. 

Each of these Sanrio characters features a somewhat standard look for the plush, but there are different accents to each stuffed animal’s fur to make it resemble a candy or pastry in some way. Pochacco is mainly white, as usual, but his ears are sepia toned with dark brown spots instead of plain black. Kuromi is far more pastel than usual, with sprinkles on her cap. Cinnamoroll has a pale pastel pattern all over, instead of being white. Like Pochacco, Pompompurin looks similar to his usual appearance, but his ears have sprinkles and his hat is pink with white icing and sprinkles on top. 

Here are the official pages and prices for each of these new plush. The undressed, standard stuffed animals with no accessories are all $38 each, but the dressed versions’ gift set prices vary slightly. In the case of Cinnamoroll, it’s slightly more expensive due to also including a wristie plush for the character to hold.

• Chocolate Chip Pochacco - $38
• Chocolate Chip Pochacco - $51.50
• Cotton Candy Cinnamoroll - $38
• Cotton Candy Cinnamoroll Gift Set - $58
• Cupcake Kuromi - $38
• Cupcake Kuromi - $51.50
• Donut Pompompurin -  $38
• Donut Pompompurin Gift Set - $51.50

This is how all of the Sanrio Build-a-Bear sweets line of Cotton Candy Cinnamoroll, Cupcake Kuromi, Chocolate Chip Pochacco, and Donut Pompompurin plush look, with photos of the standard and gift set versions of the stuffed animals all available:

It isn’t uncommon for Build-a-Bear to release collections with different variants of these mascots. It happened for Valentine’s Day 2025, and Kuromi was part of that line too. There was also a Christmas collection in 2024 that also included both Cinnamoroll and Kuromi.

Cotton Candy Cinnamoroll, Cupcake Kuromi, Chocolate Chip Pochacco, and Donut Pompompurin plush are all available via Build-a-Bear, with all of the Sanrio stuffed animals except for Pompompurin being available both in-stores and online.

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To commemorate the 50th anniversary of My Melody and 20th anniversary Kuromi, Sanrio is teaming up with Seiko and Sunflame Watch Gallery to release some collaboration watches. Watches from both brands are readily available in Japan.

The Seiko watch costs 43,780 JPY. This converts to $303.05. You can purchase this watch at the Premico Online Shop, which does not seem to offer overseas shipping. The Seiko 50th anniversary My Melody watch has a metallic rose gold face, with Melody where the 6 is and a bow where the 12 is. An image of My Melody is etched on the back, and the watch will come in a box that resembles a cute pink cottage.

As for the Sunflame Watch Gallery products, you can choose between three variations. They cost 2,750 JPY each, which converts to $19.05. The My Melody watch is a pale pink with darker accents, and the Kuromi watch is black with pale lavender accents. There is also a watch with both mascots. It has a hot pink band with black accents. These watches are available while supplies last. As of the time of writing, Sunflame Watch Gallery reports 25 left.

The My Melody and Kuromi anniversary watches are available in Japan. Other initiatives for the milestone include a Squishmallow, CASETiFY accessories, and a Line theme.

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Line Games just released a new Sanrio mobile game called Hello Kitty Friends Match on Google Play and the App Store. As the title suggests, it is a free-to-play, match-3 game. In addition to major characters like Hello Kitty, Pompompurin, and Cinnamoroll showing up in the initial images, it also seems like some of the less visible characters like Corocorokuririn the hamster will also appear in it.

The idea in Hello Kitty Friends Match is that the Sanrio characters find themselves in Dreamland. However, it isn’t what it used to be, and a village they come to is completely dark and decimated. Players can then go through match-3 puzzles to help restore it. As they do, they can also get different types of costumes to dress up characters. 

Here’s the first trailer for the game that helps to set up the experience. The initial image shows that in addition to Hello Kitty, Pompompurin, Cinnamoroll, and Corocorokuririn, we will also see Badtz Maru, My Melody, Kuromi, Pochacco, Keroppi, and Tuxedosam. Only these ten characters are confirmed at launch, and it’s unknown if or how many more could appear. 

There is a launch promotion going on. One of the most notable releases as part of it is a Cupid costume players can put on Hello Kitty. There are supposedly around 100 outfits at launch to earn.

Hello Kitty Friends Match is available on mobile devices. The other major Sanrio game out now is Hello Kitty Island Adventure, which is on the Switch, PC, and mobile devices with new ports headed to the PS4 and PS5 in 2025.

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Sanrio has published the mid-term interim results of its 40th Sanrio Character Ranking poll, where it counted votes that arrived by May 6, 2025. It shows that Pompompurin is maintaining the first spot in the ranking, with the 2004 winner Cinnamoroll still closely trailing at second.

While the early-day initial results in April 2025 only showed the top 10, Sanrio extended the list to the top 20 for the newer interim results. The company also expanded the separate overseas country region rankings from the top 5 to the top 10. In addition, it revealed that Jewelpet newly occupies the 40th rank as a special highlight of the 40th poll.

Here are the top 20 ranked characters, as revealed in the interim results:

1. Pompompurin
2. Cinnamoroll
3. Pochacco
4. Kuromi
5. Hello Kitty
6. My Melody
7. Hangyodon
8. Little Twin Stars
9. Hanamaru Obake
10. Ahiru no Pekkle
11. Tuxedosam
12. Bad Badtz-maru
13. Cogimyun
14. Kerokerokeroppi
15. Wish Me Well
16. U-sa-ha-na
17. My Sweet Piano
18. Gudetama
19. Gaopowerroo
20. Chococat

Pompompurin retaining the top spot in the mid-term interim results for the ranking is already a feat by itself. In the 2024 poll, Pochacco initially led the group, but Cinnamoroll overtook him in the interim results.

Sanrio will announce the final results of the poll on June 29, 2025. The company had also revealed on social media that it will hold a physical public viewing event for the final announcement at the Hello Kitty Show Box on Hyogo Prefecture's Awaji Island.

The 40th Sanrio Character Ranking poll in 2025 is available worldwide until May 25, 2025.

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Once again, MegaHouse will release a collection of Sanrio Kaitai Puzzle Fantasy figures that shows the skeletons of the features characters, and this time the four in the collection will feature two My Melody designs and two Kuromi options. These launch at the end of June 2025 in honor of the characters’ anniversaries. (My Melody is turning 50, and Kuromi is 20.) As with past entries in this line, this will be a blind box collection, with a single one costing 1,210円 (~$8). So you won’t know which character or color you’ll get. Big Bad Toy Store is selling a full set of four, which is how they appear packaged on shelves, for $63.99. 

How it works is all of these Sanrio Kaitai Puzzle Fantasy Kuromi and My Melody figures is a figure you assemble by constructing the skeleton, then adding a layer showing part of the character on top of it. So you’ll start with the back half of the skeleton and pieces representing the heart and brain. Then, you put the “front” of the skeleton on. The puzzle is finished when you put on half of the character’s body so you can see their normal self on their right side and their skeleton still on their left. For this collection, the two Kuromi variants feature her with either a purple and white or black and white color scheme, and there are decorations on her ears. With My Melody, both options are pink and white, but her ears are either up or in a lop ear pose with decorations on them. Each one is 65mm (two and a half inches) tall. 

Here’s how all four styles look:

We’ve seen these twice before. In 2023, models of Cinnamoroll, Hello Kitty, Kuromi, and My Melody showed up. Those variants only involved a pink and white My Melody and purple and white Kuromi. Another round returned in 2024, with Cinnamoroll, Kuromi, My Melody, and Pompompurin once again part of it. The run released in December 2024 in Japan included Hangyodon, Hello Kitty, another Kuromi variant, and Pochacco. Ones also appeared based on Justice League heroes and Delicious in Dungeon ones.

The Sanrio Kaitai Puzzle Fantasy Kuromi and My Melody figures showing both characters’ skeletons will launch in Japan in June 2025. 

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A collaboration pop-up store featuring Sanrio mascots and Piapro Vocaloids will appear in Tokyo station from May 9 to 22, 2025. Goods feature designs from illustrator Shiraho, as well as the characters wearing pajamas.

You’ll be able to find the Sanrio and Piapro pop-up store at Tokyo Character Street. It’s a shopping district in Tokyo station, with stores that feature merchandise of popular anime, cartoon, and video game characters. Some items will be available online as well, and the Tokyo Character Street online plaza offers international delivery. This means that you don’t need to be in Japan in order to purchase these items. As of the time of writing, the Sanrio and Piapro goods are not yet on the website.

The line-up of character and mascot combinations are:

• Hatsune Miku x Cinnamoroll
• Kagamine Len x Badtzmaru
• Kagamine Rin x Pompompurin
• Kaito x Tuxedosam
• Meiko x Pochacco
• Megurine Luka x My Melody

All of the characters are wearing pajamas in their signature colors, with the mascots also having matching sleep masks on their heads. This isn't the first time such combinations appeared in collaborations, too. Plenty of merchandise featuring Miku and Cinnamoroll together has appeared in recent years.

As for the items, you’ll be able to get fan merchandise like ballpoint pens, stickers, acrylic stands, clear files, and acrylic keychains. You can also get a tote bag, though these will be available from May 17, 2025. Items range from 440 JPY (for a clear folder) to 4180 JPY (for a T-shirt).

The Sanrio and Piapro characters pop-up shop will open up from May 9 to 22, 2025.

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Sunblink announced that the Hello Kitty Island Adventure Month of Meh, an event introduced in 2024 to celebrate Gudetama, is back for 2025. This will cover the full month and run until May 31, 2025, just like last year. The Friends, Furniture, and Frozen Peaks PC and Switch update is also on the way, with it on the former now and the console on May 22, 2025. 

Like in the Gudetama event’s debut in Hello Kitty Island Adventure, Nisetama-san appears as a featured NPC for Month of Meh. Your goal as part of this campaign is to photograph him every day for the Nisetama Snap quest, just like we regularly photograph the lazy egg. You’ll also need to collect eggs for the Egg Shrine for rewards. There’s also new furniture and outfit items to collect.

Here’s the new trailer showing it off: 

There are some screenshots of the additions this year too:

As for Friends, Furniture, and Frozen Peaks, here’s the list of everything it adds to the PC and Switch versions of Hello Kitty Island Adventure.

• Call Friend lets you call friends from anywhere. 
• Flowers with Nina and Roseanne appear in new places.
• Icy Peak Blizzard Peak, Chilly Chambers puzzles, and Snow Village area appear.
• Item overflow feature lets up to three days worth accumulate if you skip a day or two.
• Items can go on tables in cabins with furniture stacking.
• Merry Meadows furniture set is in Crane Game.
• More friendship points given for two and three-heart gifts.
• New quests appear, including ones tied to Icy Peak, the Island Champion competition, and Retsuko.
• Sparkles can be found and swapped for game tickets.
• Visitors now include Aggretsuko characters like Fenneko, Haida, Gori, and Washimi, Pekkle’s friends Carl and Ruby, Keroppi companions, and Hello Kitty’s Grandma and Grandpa.

Hello Kitty Island Adventure is on the Switch, PC, and Apple devices via Apple Arcade now, and the Gudetama Month of Meh event runs May 1-31, 2025. It will eventually come to the PS4 and PS5.

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Sega announced that Sonic & Friends entered the Sanrio Character Ranking 2025 poll as a collaboration between both companies. A key illustration featuring Sonic wearing a Hello Kitty hat was released alongside a short animation promoting the collaboration that appeared on TikTok.

Sonic, Tails, Knuckles, Amy, and Eggman appear in the short anime video, and the characters will appear wearing accessories inspired by Sanrio characters in the coming days. Additionally, merchandise based on the Sonic and Sanrio collaboration will appear. We don’t know what the items will be yet, and more information will appear in the future.

You can check out the key illustration for Sonic the Hedgehog in the Hello Kitty hat in the Sanrio Character Ranking 2025 poll below. So far, the other five characters only appear as silhouettes in the official art. However, it is obvious that Kuromi is involved, and it seems that since that silhouette is red, it could be tied to Knuckles.

The voting period for the Sanrio Character Ranking 2025 is now open and will last until May 25, 2025.

As a reminder, Pompompurin is currently leading the poll as of the last update, followed by Cinnamoroll and Pochacco in second and third place. The tentative top 10 of characters in the poll was released in mid-April 2025, but the results are subject to change as more votes arrive.

The 40th Sanrio Character Ranking poll is accessible worldwide on PC and smartphones until Sunday, May 25, 2025.

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Avail and Sanrio announced a new collection of shirts featuring Hello Kitty, Kuromi, and My Melody alongside the Honda logo and Super Cub branding. Avail will start selling these in Japan on April 26, 2025. WorldShopping shipping is available for those in other countries. All of them are unisex t-shirts in men’s sizes.

There are three different types of shirts in this Sanrio Honda collection at Avail, and each one is available in Hello Kitty, Kuromi, and My Melody designs. All of them are available in sizes medium and large. Depending on the style, the price varies. 

The first option features the Honda wing logo used for its motorcycles on the lefthand side. That will have one of the characters peeking over the top of it. Each character’s face will also appear as a helmet on upper righthand side above the slogan that reads, “Just doing what I love.” The character’s name will also appear on the front and sleeve. These are 1,800円 (~$13) each. 

The other 1,800円 (~$13) t-shirt option features more imagery. Each one has one of the characters riding a Super Cub on it, the Super Cub motorcycle itself, the Honda logo, the character’s name, and the “just doing what I love” slogan. These only feature a design on the front of the shirt. 

The last shirt style at Avail is the most expensive, as each one features designs on the front and back. On the front, there is the Honda logo in red with Hello Kitty, Kuromi, or My Melody sitting beside it. On the back are various logos, images of the character, Super Cub references, and the character’s name across the top. Those are 2,300円 (~$16) each. 

Here’s how all of the initial images for the designs look so far:

There have been Honda items like this before. A Hello Kitty Super Cub 110 appeared for her 50th anniversary. 

Avail will start selling the Sanrio Honda shirts featuring Hello Kitty, Kuromi, or My Melody on April 26, 2025. The 40th Sanrio Character Ranking Poll is also now open.

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U-Treasure is releasing some special Sanrio necklace charms for the ongoing popularity poll for 2025. There are three different designs for the charm—a circle, a heart, or a diamond—and ninety different characters to choose from, making for a total combination of 270 variations.

The artwork that U-Treasure uses for the Sanrio characters is from the 2025 popularity poll. Each necklace costs 27,500 JPY ($193.40), and it uses K10 yellow gold. Purchasing this necklace also counts as ing your favorite mascot. When you buy a necklace of a mascot, you’re also contributing 50 points to the mascot’s final tally in the popularity poll. So, even if you’re not voting on the Sanrio website, you can help push your favorite towards the Top 10.

The Sanrio popularity poll for 2025 is now open for votes via the official website. After choosing who you like, you have to give Sanrio some basic information on yourself for demographic research purposes. Between April 10 and 13, 2025, Pompompurin is in first place. Behind him are Cinnamoroll, Pochacco, Kuromi, and Hello Kitty. Yoshikitty is dead last. These are only initial results, but Pompompurin edging ahead of Cinnamoroll in the popularity poll may mean that 2025 is the year in which Cinnamoroll, the reigning champion for five years, finally gets dethroned.

The 2025 popularity poll Sanrio necklace charms from U-Treasure are open for pre-order until May 23, 2025.

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